From my reasearch, I can conclude that my teaser trailer will be for a certificate 15 thriller. My target audience will expect, from my teaser trailer, to see who is in the film and a piece of vague plot detail that entices my target audience to ask the questions, 'What's going on?' and 'When can I find out?'. My trailer HAS to be good, as all the people from my primary research questionnaire said that they don't go to see a film unless the trailers are good, and also that they do not go to the cinema very regularly, so when they do, it's to see a film that they have high expectations of - because of the teaser trailer/trailer.
My trailer has to be fast paced and edgey, with a good soundtrack to match the action. I will need numerous shots, that are mainly close ups or in low key lighting to hide the full story from the audience, and also they will need to differ in length in terms of the pace of sequencing. The start of my teaser trailer should be slow paced and as the tension builds it needs to get quicker and quicker. The most popular editing technique in teaser trailers, I have found, is the fade to black, so I could try and encorporate this into mine too.
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